Becel Margarine Case Analysis Essay -- Business Marketing Case Becel E

Becel Margarine Case Analysis I. Executive Summary Becel needs to adjust their promotional efforts to address both a heart healthy and great tasting product, while expanding their target market to the twenty-five and above demographic. Becel’s current customers are largely empty nester households where the customers tend to be affluent with high incomes and over sixty-five years of age. By adjusting their promotional efforts to address both a heart healthy and great tasting product, Becel will be able to meet the needs of the twenty-five and above demographic. Becel’s strengths include a strong reputation as a leader in heart health and nutrition education, being the premium priced margarine, and the highest consumer loyalty of any margarine category. Among some of the weaknesses of Becel are lack of a strong presence in Western Canada, not positioned as great tasting, and a low advertising awareness. Opportunities include the consideration of health and taste when selecting margarine, selling in bulk quantity to large family households, and increased awareness of health issues. Canola Harvest positioning their margarine as the healthiest and best tasting and offering it at a lower price, competitors gaining market share at a faster rate than Becel, and regulations on the margarine category are among the threats facing Becel. Three alternatives were developed to help solve Becel’s problem. â€Å"Run Canada, Run† portrays Becel as the margarine that is geared towards a heart-healthy lifestyle. â€Å"Body by Becel† conveys how Becel can help you lose weight and stay healthy. â€Å"Now We’re Cooking with Becel† demonstrates how Becel can be used in a variety of healthy, day-to-day recipes. Innovative Solutions’ educated recommendation is â€Å"Now We’re Cooking With Becel†. This will allow Becel to expand their target market, while promoting their product as heart healthy and great tasting. By implementing this recommendation, Becel will have the opportunity to create a competitive advantage and gain market share. II. Introduction Unilever was formed in 1930 when British soap maker Lever Brothers merged with the Dutch company Margarine Unie. This merger â€Å"allowed both companies to benefit from many raw materials and resources that they had in common† (Kerin and Robertson 600). Unilever Canada is a division of the international Unilever group, headed by two paren... ... BUDGET â€Å"Now We’re Cooking With Becel.† Cos Cost of production $2000 X 2 Commercials $4,000.00 Commercial Placement Costs Food Network (11months, 14 spots/wk at $232.13 each) $142,992.08 CBC Quebec, (10 months, 10 spots/wk $200) $80,000.00 CBC Western (10 months, 10 spots/week $170 ) $68,000.00 Sponsorship of Cooking Thin television show (negotiable) $1,000,000.00 Total $1,294,992.08 Works Cited Canadian Broadcasting Corporation   Ã‚  Ã‚  Ã‚  Ã‚  www.cbc.ca Chum Limited Media  Ã‚  Ã‚  Ã‚  Ã‚  www.chumlimited.com Nielsen’s Canada  Ã‚  Ã‚  Ã‚  Ã‚   http://64.233.161.104/search?q=cache:5qd-mM60xAUJ:www.digital-adventure.com/pdf/TVLNielsens_4thQtr_BCAdult.pdf+food+network+canada+rank&hl=en Weight Watchers Canada  Ã‚  Ã‚  Ã‚  Ã‚  www.walmar.com Food Network Canada  Ã‚  Ã‚  Ã‚  Ã‚  www.foodtv.ca The world Fact book http://www.cia.gov/cia/publications/factbook/geos/ca.html#Geo Information from these sources as well: http://www.hackcanada.com/canadian/other/adbusters.html  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  http://www.dietfacts.com/html/items/17014.htm   Ã‚  Ã‚  Ã‚  Ã‚   http://thesoydailyclub.com/Food/becel01072003.asp http://www.corporatewatch.org.uk/profiles/food_supermarkets/unilever/Unilever-profile.rtf

Indian Influence Essay

This paper aims to discuss the question of to what extent the Indians have influenced place names and the vocabulary of American English. Considering that Native American Indians are the oldest people in America, it is natural that their language and culture have had some influence upon the development of American English, as well as upon place names in America. It is believed that the first Native Americans arrived during the last ice-age, approximately 20,000 – 30,000 years ago . There are a great number of American place names, including those of large cities and states, which have been named after Indian words – it’s estimated that at least half of the states get their names from Indian words. These include Arizona, which comes from the Indian word Arizonac, which means little spring or young spring. Arizona has a history rich in legends of pertaining to the West. Here Indian chiefs Geronimo and Cochise led the fight against the frontiersmen. Tombstone, Arizona, was the site of the most famous shootout in the West, this being the gunfight at the O. K. Corral. Names of other states influenced by the Indians include Arkansas which comes from the Quapaw Indians, Iowa, which probably comes from an Indian name meaning â€Å"this is the place† or â€Å"the Beautiful Land†, Oklahoma, which is from two Choctaw Indian words meaning red people, and Wyoming, which is from the Delaware Indian word meaning â€Å"mountains and valleys alternating†, just like the Wyoming Valley in Pennsylvania. It can therefore be seen that the influence of American Indians has had quite a large impact on the naming of places in America. The vocabulary of American English has also been quite profoundly impacted. In a similar way that thousands of place names have been impacted by Indian words, so have many US English words have their roots in American Indian. These help in making the language the rich, cultural affair that it is today, and include not only words such as tomahawk from the Virginia Algonquian â€Å"tamahaac†, totem from the Ojibwa â€Å"nindoodem,† my totem, wampum from the Massachusetts â€Å"wampumpeag† , wigwam from the Eastern Abenaki â€Å"wik’wom† but also moccasin from the Virginia Algonquian moose from the Eastern Abenaki â€Å"mos†, papoose from the Narragansett â€Å"papoos,† child, pecan from the Illinois â€Å"pakani† which are used with relevance to everyday American things. The word â€Å"Podunk,† meant to describe an insignificant town out in the middle of nowhere, comes from a Natick Indian word meaning â€Å"swampy place. † Many of these words borrowed from American Indians are nouns from the Algonquian languages that used to be common and widely spoken along the Atlantic coast. English colonists, who came across iar plants and animals which were strange to them at the time named them based on Indian terms. Naturally enough pronunciation changed and words were shortened in order to make them easier for the English tongue. But the fact remains that their roots are in American Indian words. Conclusion This paper shows that the Indians have influenced both place names and the vocabulary of American English to a large degree. REFERENCES Infoplease, 2005 American Indian Loan Words, retrieved 8 May 2006 from the website http://www. infoplease. com/spot/aihmwords1. html Native Americans, 2005, The Bravest of the Brave, retrieved 8 May 2006 from the website http://www. nativeamericans. com/ Fact Monster, 2005, American Indian Place Names retrieved 8 May 2006 from the website http://www. factmonster. com/spot/aihmnames1. html

Hyundais Ad Analysis - 1666 Words

The modern human being’s life is continuously flooded by advertising. Ads surround society in everything a person does, from watching television to listening to the radio, or even walking down the street. These advertisements range from celebrity promotions to home goods products and everything in between, all for the sake of convincing people to pick their product over another competitors product.When a deeper look is taken at these advertisements, one will find that they are not merely just selling a car or a box of cereal. In actuality, companies along with their product, are trying subtlely to sell cultural stereotypes, beliefs and trends. Within their advertisement, Hyundai effectively uses graphics, language and argument to†¦show more content†¦Hyundai not only focuses on where their ad will be placed but they also focus on who their audience will be. Sports Illustrated reaches the particular audience of male sports fans, of which most can be placed into the upp er and middle social classes. For the purpose of this advertisement, Hyundai specifically targeted football fans, especially NFL fans. Since the majority of the subscribers are in the upper and middle class, due to their ability to afford the expense of the magazine, they are able to spend their money on more luxurious items such as a car. Therefore, a car advertisement is reasonable considering the audience s demographics. Considering the readers interests and social class Hyundai’s placement of their advertisement in Sports Illustrated has rational because of its placement and its ability to connect with a certain audience. To sell a product companies will use certain colors to evoke particular emotions from their targeted audience. Hyundai’s uses different shades of grey and black throughout their advertisement, including a black model of the car and a grey and black sky.When used in advertising, black normally represents sophistication or luxury, while grey is typically a neutral or calm color (Ciotti). Therefore, the color black will make readers more likely to interpret the 2012 Hyundai Genesis R-Spec as a luxurious and sophisticated car. The incorporation of greyShow MoreRelatedFear and Sex Appeal of Advertising810 Words   |  3 Pagesdress lifting up her arms and looking seductively at the camera. The deodorant commercial suggests to the targeted woman consumer that she wants to be desirable, which means selecting a deodorant that does not leave heavy build-up under the arms. The ad suggests that beauty is the important concern for women, and women should want to seem sexy like the image of the woman in the photograph; it also encourages them to monitor themselves to ensure that their personal upkeep meets social norms. TheRead MoreAs An Audience That Enjoys Media Entertainment, We Find1205 Words   |  5 Pagesbigger picture by analyzing what message the composer is attempting to persuade to the public. As I reflect on these commercials, I want to understand what is being communicated to me to persuade me to act to buy a product. To understand the rhetoric analysis of Super Bowl commercials, I will look at what the intended message to be delivered is, who the target audience is, and what assumptions I make of the commercial. To illustrate, I analyzed the commercial, First Date, a 60-second commercial HyundaiRead MoreHyundai Vietnam Strategy2998 Words   |  12 Pagesits employees an environment that is driven to achieve employee competitiveness, growth and success. This report contains competitive analysis, value chain presence and SWOT Analysis for the company as well as providing strategies for the company for the next 3-5 years to impulse the development of business in Vietnam. 2. SWOT analysis * Internal analysis * Strengths: * The worldwide sales increased 36.6% in 07/2009 over the same period last year brought the groups biggest car HyundaiRead MoreEvaluating Social Media Marketing5046 Words   |  21 Pagesmarketing for business entrepreneurs. 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The savvy consumer knows more than ever, there are new sources for consumer information like review websites (TripAdvisor) and influential blogs (The Sartorialist), fashion magazines, ads, celebrities, or parents to mention a few. The flow of information can also be seen as an opportunity as an empowered consumer may play an active role in promoting the brand. There are unexpected economic downturns like the 2008 financial meltdown thatRea d MoreFour Wheeler Industry in India13140 Words   |  53 PagesEurope to enter the Indian market mainly through joint ventures with Indian firms. This paper presents an introduction to the automotive scenario in India, the key players in the Indian automotive industry, a summary of the recent developments, an analysis of the opportunities and challenges facing the various players (Indian and multi-national assemblers and manufacturers) in the areas of, production, and sales, domestic consumption, exports and contribution to labor employment. It also aims to elucidateRead MoreAuto Industry Analysis in Pakistan8638 Words   |  35 PagesAutomobile Industry and the Allied industries o Workshops o Spare parts markets ïÆ'Ëœ Impact on economy ïÆ'Ëœ Contribution to the GDP ïÆ'Ëœ Impacts o Positive impacts ï‚ § Economic impacts ï‚ § Social impacts o Negative impacts ï‚ § Economic impacts ï‚ § Social impacts ïÆ'Ëœ SWOT Analysis ïÆ'Ëœ Conclusion ïÆ'Ëœ Bibliography Introduction Since ages man is trying hard to cover the distances between different places in the shortest possible time. In order to fulfill this dream man invented the automobile and within years the automobiles became

The Search for Redemption in the Kite Runner and Secret...

The search for Redemption In a lifetime one will face many battles and deal with guilt as said â€Å"nearly all men can stand adversity, but if you want to test a man’s character give him power† (Abraham Lincoln). Guilt from deceiving others or other immoral acts will result in one constantly searching for redemption. Khalid Hosseni’s novel Kite Runner and Shilpi Somaya Gowda’s novel Secret Daughter revolve around betrayal and redemption. Firstly, the search for personal redemption will strongly influence ones character. Secondly, the bond a child forms with their parents will affect their actions. Lastly, the persistence of the past will cloud one’s ability to redeem their life. Throughout the novel the authors integrated the themes of†¦show more content†¦As both characters’ lives are intertwined with guilt it shapes the decisions they make as Amir sets out to make things right with Hassan, to prove he is not the selfish boy he once was and Kavita need to find forgiveness within herself to be freed of her pain, just like Amir. Next, Amir and Jasu, Kavita’s husband in the novel secret daughter did not just ruin their lives; they destroyed the lives of others around them. Amir making the choice to leave Hassan in the alley set the lives of both characters in the novel â€Å"I could step into that alley, stand up for Hassan the way he stood up for me all those times in the past and accept whatever would happen to me or I could run. In the end, I ran† (Hosseni, 84). Amir’s choice to run later impacted his father’s life as he lost the chance to watch his son Hassan grow up. Just as Jasu, forced Kavita to give up her 2 daughters â€Å"we cannot keep her! †¦she will become a burden to us, a drain on our family!† (Gowda 106-107). Just like Kavita is haunted by not having her daughters with her, it is also disturbing Jasu. He knows what he did was wrong therefore he’s been trying to make up for i t all his life. Both characters go through guilt and shame for the decisions theyShow MoreRelatedThe Kite Runner - Reading Logs7885 Words   |  32 PagesThe Kite Runner Reading logs NV1D Reading Log Task One, Part I. [13.01.12] The author of The Kite Runner, Khaled Hosseini, I think can be portrayed as the protagonist Amir for several reasons one of which is that he himself was born in Kabul, Afghanistan, in 1965. I think that, because of the fact that he was born in Afghanistan, it has contributed to the novel in the aspect of which that the place is not entirely random. Like, if I wrote a book I wouldnt write a story based in perhaps the United

The Joy Luck Club By Amy Tan Essay - 1377 Words

The Joy Luck Club is a novel by Amy Tan which tells the individual, cohesive stories of Chinese American daughters and their Chinese mothers. In each story, the cultural differences between mother and daughter acts as a wedge between them. The conflicting cultures of descent and consent causes a conflict between mother and daughter; although they ultimately want to have a relationship with each other, the differences in values make coming together harder. For the mothers, their expectations for their daughters are high, while the daughters are trying to understand how China fits into their American lives. This conflict between values perpetuates until there is an acceptance of each way of life. The concept of consent and descent is used throughout literature to show tension between cultures. Descent relates to the nation or culture that one or one’s family comes from. Consent shows a relation to the culture that is chosen, even though it may not be the one that someone is born into; consent may also be seen as Americanizing. One’s ethnic identity may be torn between the concepts of consent and descent. The culture of descent may conflict with the culture of consent. The contradictory ideologies might cause an inner struggle because these two components of identity. Within The Joy Luck Club, the Chinese heritage is the culture of descent and the American lifestyle is the culture of consent. The conflict between lifestyles not only created a barrier between Chinese lifestyleShow MoreRelatedThe Joy Luck Club By Amy Tan1192 Words   |  5 Pages(H) The life of women has drastically changed throughout the ages. (CIS) The Joy Luck Club by Amy Tan portrays life in America and in China in the 1930’s for women. (GS1) When stories are true, there is more power behind them. (GS2) Novels need accuracy for the book to have feeling. (GS3) A rave-worthy novel needs truth to really draw the reader in. (thesis) Author Amy Tan accurately portrays life for Chinese women in the 1930’s and it enhances the power of the novel because the stories have trueRead MoreThe Joy Luck Club by Amy Tan963 Words   |  4 PagesThe novel The Joy Luck Club by Amy Tan shows the past and present experiences of several women including An-mei Hsu, the mother of Rose Hsu Jordan. Beginning at a young age, An-mei has to endure many situations. Her grandmother tells her that her mother is a ghost but she comes back to take care of her grandmother when she is ill. Due to the absence of her mother during her childhood years, she tries to be there for Rose as much as possible but is pushed away. An-mei believes she has nengkin, theRead MoreThe Joy Luck Club By Amy Tan Essay913 Words   |  4 PagesThe Joy Luck Club is the first novel by Amy Tan, published in 1989. The Joy Luck Club is about a group of Chinese women that share family stories while they play Mahjong. When the founder of the club, Suyuan Woo, died, her daughter June replaced her place in the meetings. In her first meeting, she finds out that her lost twin sisters were alive in China. Before the death of Suyuan, the other members of the club located the address of June’s half-sisters. After that, they send June to tell her half-sistersRead MoreThe Joy Luck Club By Amy Tan2055 Words   |  9 Pagesopinion. This is the case within the novel The Joy Luck Club by Amy Tan, as the American daughters of the China -born mothers grow up in perpetual disconnect because of their cultural differences. Consequently, the daughters’ view of their mother’s love is distorted. Without a clear comprehension of their mother’s love, which is shown in forms of her words and actions, the daughters are constantly haunted by life’s difficulties. Thus, The Joy Luck Club emphasizes that a bond between a mother and daughterRead MoreThe Joy Luck Club By Amy Tan Essay2289 Words   |  10 Pagesarticle was written by Amy Tan, who is an English major and an author. Tan originally spoke about this topic at a group discussion about her book, The Joy Luck Club and later turned it into an essay for The Threepenny Review. She wrote this article to explain to writers everywhere that there are many different styles of English and that even someone who has majored in English and has published works can speak unconventional English. In â€Å"Mother Tongue† from The WakeTech Reader, Amy Tan (1989) examines theRead MoreThe Joy Luck Club by Amy Tan841 Words   |  3 PagesIn the Joy Luck Club by Amy Tan, tells stories of four Chinese mothers and four Chinese-American daughters and their mother-daughter relationship. The four mothers met in a San Francisco church in 1949. Suyuan Woo, founder of the Joy Luck Club, convinced the other mothers An-Mei Hsu, Lindo Jong, and Yingying St. Clair to join the club. The club would meet every week at one of the mother’s house where they eat food, play mahjong, and brag about their daughters. The Chinese-American daughters tellRead MoreThe Joy Luck Club By Amy Tan930 Words   |  4 PagesMerriam Webster’s dictionary defines sacrifice as â€Å"the act of giving up something that you want to keep especially in order to get or do something else or to help someone†. In Amy Tan’s novel, The Joy Luck Club, a central theme present throughout is sacrifice. This novel depicts the sacrifices made by a group of imm igrant mothers in order for their daughters to have a better life in America. Although the daughters do not realize the reasons behind their mothers motives until their stories and personalRead MoreThe Joy Luck Club By Amy Tan1459 Words   |  6 Pages 12/1/15 JLC FLE First Draft English 8-6 Clear Reflection, of Personality The Joy Luck Club by Amy Tan follows multiple Chinese-American women who struggle with their self-identity and creating a balance between American and Chinese culture. Because of their immigration and many hardships in life, many of the women feel like they cannot trulyRead MoreThe Joy Luck Club By Amy Tan1164 Words   |  5 PagesThe Joy Luck Club by Amy Tan is about four Chinese immigrant mothers and their four daughters, who were born and raised in America. The mothers, through their experiences in China, have attained vast knowledge that they now wish to pass on to their daughters. One mother, An-mei Hsu, wants to pass on her knowledge to her daughter, Rose Hsu Jordan. Rose is worried about her inevitable divorce with her husband, which was caused by her indecisiveness. An-mei hopes that by giving Rose advice, she canRead MoreAmy Tan s The Joy Luck Club1097 Words   |  5 PagesCulture defines humanity. Culture makes humans different than any other living organism ever kno wn. Culture is what makes humans unique, and yet culture is easily the most misunderstood characteristic of individuals. In Amy Tan’s The Joy Luck Club, Amy Tan develops the theme of incomplete cultural understanding leads to an inability to communicate one’s true intentions through juxtaposition and conflict between mothers and daughters and their cultures. The conflicting Chinese culture of the mothers’

The Accounting Cycle Free Essays

In the general point of view, an accounting cycle refers to certain procedures that must be established by every business unit to provide the data to be reported on the financial statements. The accounting process consists of two interrelated parts: the recording phase and the summarizing phase. Although these phases vary in details depending on the nature of the business, the main purpose is just the same – to be able to provide an accurate report containing the firm’s condition and the result of its operation. We will write a custom essay sample on The Accounting Cycle or any similar topic only for you Order Now To clearly illustrate the complete accounting cycle of a finance company, let us take as an example Dann Berns, Inc. The company is engaged in providing business analysis including credit investigation, a thorough study of the company profile, review of the client’s financial statements, and providing an overall rating of the clients, whom we will call as subjects in this example. Among Dann Berns’ subjects include big companies who are applying for accreditation as a distributor of another firm; applicant verification for banks and other financial institutions offering various types of loans, as part of their pre-approval requirements; outsourcing companies and other headhunting firms for hire-right purposes; and others from different industries. To be able to provide the necessary services, Dann Berns is hiring very senior financial professionals for these functions. These professionals are required to have a solid background in finance and accounting as well as the ability to communicate with the top management of different financial institutions. A deep knowledge on financial analysis is highly expected from them. The Operations Department is involved in the main process and is consist of report coordinators, field officers, business analysts, and editors, who are all directly reporting to the vice president. Other departments providing support include marketing, human resources, legal, information technology, accounting and audit. The marketing people are the ones who have direct contact with the subject. They collect and forward the primary documents and other requirements to the operations department through the report coordinators. The report coordinators will then input necessary data for monitoring and assignment of subjects to the business analysts. The editors are responsible in reviewing the work of the business analysts. Their responsibilities include double-checking of the ratings given to the subject, based on their company profile, the result of background checks, outcome of credit investigations made, and the content of their financial statements. Field officers are the ones who do the personal background-checking and other liaison work including but not limited to gathering of pertinent documents from the Securities and Exchange Commission, IRS, Federal Bank and other banks, and other regulatory bodies to authenticate the validity of the papers submitted by the subject. Once the accreditation process is done, the editors will forward the reports back to the report coordinators, who will then issue a list of completed reports per subject to the accounting department for billing purposes. This is the starting point of Dann Berns’ accounting cycle. How to cite The Accounting Cycle, Essay examples

Customer Intimacy and Its Implication in Sales Unit-Free Samples

Question: Explain Customer Intimacy And Its Implication In Sales Unit? Answer: Introduction Strategic business unit (SBU) of the organization Apple Inc. is an essential segment which assists in maintaining the standardization and profitability for the business. This segment significantly comprehends the strategic marketing tools that are required to enhance the strategy of marketing in the organization. In this assignment, the learner has elaborately described the strategic direction and development tools required for sales division unit in the organization. The development tools create a huge impact on this unit; however, it does impact positively which signifies the critical growth of the business in the competitive market. These strategies will significantly help in implementation and planning process in the organization. Customer intimacy and its implication in Sales unit In the business world, there exist 3 core marketing strategies for various business platforms based on different industry. The three strategies in terms of marketing are operational excellence, customer intimacy, and product leaderships. However, for the sales unit of the organization Apple Inc. focuses mainly on customer intimacy. As it is the customer that helps an organization to rise to its peak level by enhancing the profitability in various aspects (Baker, 2014). Hence, satisfying their needs and demand is relevant for gaining success and to stay ahead in the competitive market. The client intimacy strategy concentrates on offering a critical scope of client administrations that considers the personalization of administration and the customization of items to meet varying client needs (Montgomery, Einstman Stepniewski, 2006). Frequently organization like Apple Inc. who seeks after this system marketing strategies focuses critically on the items which are well planned particula rly for the individual client. The fruitful outline of arrangements obliges sellers to have profound client learning and in addition bits of knowledge into their clients' business forms. The arrangements which are offered once in a while, focuses on the least expensive alternative for the client, nor the most creative, yet are viewed as satisfactory (Boone Kurtz, 2013). Client intimacy concentrates on the requirements of the individual client. Customer intimacy strategically can just land through adjusting the item improvement, producing, regulatory capacities and official concentration around the requirements of the individual client. Apple Inc. significantly has a tendency to have a decentralized association which enables them to learn and change rapidly as per clients' needs (Christopher, Payne Ballantyne, 2013). This organization frequently keeps a whole environment of accomplices for the genuine creation and conveyance of items and administrations to their clients. The strategic direction for the organization Apple Inc. in terms of marketing is to provide an adequate solution to its customers and assist them while running their business critically. The sales unit of the organization is effective for forming a great segment in the organization which achieves a direct relation with the customer. This, in turn, helps them to achieve the desired n eed of the target market which helps the organization to stay ahead in comparison with the rival companies. The pricing strategy of the products and services offered by the organization enhances eventually due to the engagement of the sales unit. Hence, customer intimacy is desired in an organization to achieve the desired goal as well as to stay ahead in the market. The sales unit provides an effective system support that helps to measure the cost of delivering product and services to the customer while maintaining the loyalty of the customer. The corporate culture is generally flexible and is completely customer centric. The sales unit has the main advantage of attaining customer information which is crucial in terms of running the business of Apple Inc. more flexible. The managers of the sales unit are effective and have significant boundaries and also assist their subordinates to complete the task at ease which is desired in terms of achieving customer intimacy towards the organization. The team of the sales unit is congenial controlled as well as friendly by sharing information from the higher level to lower for enhancing effective strategy (Czinkota Ronkainen, 2013). The teamwork, trust, and power of the unit are efficient for trusting the members for accomplishing their job role. The sales unit strategies change with the changing needs of the customers; however, in the organization Apple Inc. the underlying strategy is stable which is towards profitability. Hence, the strategy chosen for the organization Apple Inc. is assisting the business growth while satisfying the needs of the customer. Thr ough customer intimacy strategy, the organization will attain ample profit pay off and is feasible with its huge resource platforms; however, with advantages come investment costs as well as a potential risk which the organization critically resolves and moves further (De Mooij, 2013). The sales unit team considerably attains competitive strategic positions in terms of customer intimacy which are both dominant and strong. Through the strategy of customer intimacy, the organizations sales unit controls the strategies and behavior of other competitors which are a significant strength in the target market (Yim, Tse Chan, 2008). The organization Apple Inc. always considers short-term strategies rather than a long term as the strategies mostly depend upon the changing needs of customers. The sales unit always tries to enhance its current position as it has significant strengths and potentials to continue the business while satisfying the needs of customers. The pricing strategy, as well as the products and services produced from the unit, are completely based on the needs of the customers while comparing the pricing strategy of the competitors (McKenzie-Mohr, 2013). This, in turn, helps to attain a significant position in the target market as well as it is profitable f or the organization in every aspect. Hence, the implication of the sales unit of the organization in terms of customer intimacy strategies is significant and will help to grow business widely. Portfolio analysis- Boston Consulting Groups matrix The higher management of the organization Apple Inc. is not dependable for generating strategic alternatives in terms of different products and services in the market for customer intimacy. It completely depends on the business units of the organization. The sales unit of the organization Apple Inc. is significant for generating strategies based on the need of the customers (Zott Amit, 2013). The critical assumption of the BCG or Boston Consulting Group matrix is it helps to analyze the increased market share of the products and services that have been introduced in the market for higher cash generation (Simons, 2013). However, it is evident for the organization Apple Inc. that growing markets do need additional investment. By attaining slower business growth, the organization can gather the required additional investment. The sales unit in the organization is completely independent of other business unit and implements strategies based on the needs of the target market. The matrix quadrants are named as stars, question marks, cash cows, and dogs. Each of the quadrants signifies each strategy of an organization. The high growth market leaders are typically known as stars. Cash cows are significantly characterized by high market share and low growth. Dogs are those who introduce products in low positioned market share as well as poor competitive position (Xue, Ray Sambamurthy, 2013). The sales unit in the organization Apple Inc. can be characterized in the quadrant of question marks. The products and services offered by the unit are significantly customer-centric which enhances the growth market of the product; however, this, in turn, leaves to low share and requires more cash for investment and produces more products. This unit starts at a slow pace but eventually evolves in the market as a star product which flourishes the market as well as gain competitive advantage. The investment characteristics are quite heavy initially ad requires high developmental and research costs to learn about the target market and to gain customer intimacy. The earning characteristics significantly fluctuate based on the need of the target market; sometimes its high and sometimes its low (Turnbull Valla, 2013). The sales unit takes a huge chance to dominate the target market and if everything goes well after introducing the products and service in the target market, it gains huge market share. However, if it does not go as it is planned then a new strategy is redefined which will benefit the organization. The organization does support the sales business unit as this is the only segment which has a direct contact with its customers. Hence, if the market share lowers down due to external factors then the organization develops a strategically plan with sales unit to develop a new strategy which will be profitable for the company in terms of competitive advantage (Shih et al. 2013). The sales unit critically develops the strategy based on the market size and market position which benefits the organization Apple Inc. in several ways. The portfolio considerations for the organization Apple Inc. depends upon market size, market growth, industry profitability, and cyclicality. This, in turn, assists the sales business unit of the organization to develop the strategy which will be based on the needs of the customers as well as profitable for the organization. Strategic development tools and its benefits Cross-impact analysis This technique helps to analyze the impacts of the products and services that have been introduced in the market by the sales unit team. This analysis is typically done before the implementation of the new product; however, it can be done later too. This analysis helps to learn the potential impact of introducing a product or service in the target market. It determines if the new strategy will create a positive or negative impact on the customers in future events (Biggemann et al. 2013). The taxation laws as well as legislative laws also fall under this and play an integral part in the strategy making practice for the organization Apple Inc. Cross-impact analysis is done by surveying the needs and demands of the target customers which will significantly assist the sales to the team to develop integrated strategies that will benefit both the organization and customers and also will help to attain a competitive advantage in the target market. This technique will also assist in learning the overall competitive strategic position in the target market. The developed strategies will be based on the needs of the customers which will be significantly coordinated both externally and internally. The social and demographic event also helps in learning the how the strategy will create a positive impact in the market. Trend-impact analysis This technique critically helps the strategic business unit of the organization Apple Inc. to demonstrate future trends by gathering the past buying behaviors of the customers and likewise focusing on reinventing new products and services based on enhancing customer intimacy (Khalili Shavarini et al. 2013). This analysis benefits the sales to learn the buying behavior of the customers which creates a huge impact on the profitability of the organization. This method is unique from other tools as this technique lies with the combination of the view of customers as well as a statistical method for learning either there will be a potential growth due to the implemented strategy or it will be harmful for the organization and makes it easy for the sales business unit to decide. This tool critically assists the unit to develop a significant strategy that will be profitable for the business and will attain huge market share (Kownatzki et al. 2013). The trend of customers keeps on changing wi th the changing environment and advanced technological growth due to which it becomes tough for organization Apple Inc. to meet the demands of customers while making a profitable business. However, this technique simplifies the problem in a huge way to analyze the needs and demands of customers which make the organization stay ahead in the competitive market. Planning and implementation For strategic marketing, the organization Apple Inc. needs to have strategic planning which must be done effectively by the sales unit of the organization. Without effective marketing, the organization can never achieve the success it desires and flourishes in the market. The members of the sales business unit of the organization must provide quality product and services to fulfill the needs and demands of the customers which will increase customer intimacy (Kumar et al. 2013). For developing an effective plan, the members of the strategic business unit must focus on its customers about their buying behavior, surveying and other efficient measures which will help to form an effective strategy. An effective performance standard has to be attained by the unit for better and effective output. The customers who are the existing part of the organization must be given more priority for creating more awareness among them in terms of the new strategic marketing. Customer intimacy significant ly influences the strategic marketing strategy for the organization Apple Inc. in terms of planning and implementation. The planning must be done before starting the project and the implementation process must be done slowly for making feasible to both customers as well as the members of the sales unit (Law, Ennew Mitussis, 2013). The higher management of the company must initiate a rewarding system for enhancing and motivating the employees of the sales unit for forming innovative and creative strategies that will benefit the organization. The members of the sales unit must be customer centric and should change their strategies based on the views of the potential target customers. The tools that are used for learning the purchasing behavior as well as to learn the trend of future generation from the past record must be analyzed efficiently for the effective result (Leonidou et al. 2013). The previous strategies that have been used by the sales unit for increasing the customer intimacy strategy must be revised again for better forming the new strategies. Customers are one of the important segments of every organization as it is the segment that attains profitability for the organization. Hence, the organization Apple Inc. must focus on its customers for forming effective strategies with the changing demands and needs. Currently, the needs and demands of customers are changing with technological as well as in the competitive ground. For attaining both the factors critically, the organization must focus on understanding the trends of the customers for better output (Nica, 2013). After complete planning and comprehending the trend of the customers, the organizatio n must implement the process strategically to flourish the market as well as to stay ahead in the competitive market. The pricing strategy must be feasible so that each segment of customers based on demographic segmentation can afford the products and services of the organization. Hence, customers intimacy influence the marketing strategically in terms of planning and implementing. Conclusion In this assignment, the learner has elaborately described the strategical marketing of the organization Apple Inc. based on customer intimacy by the sales business unit. Customer intimacy is a core marketing strategy that helps to attain profitability for the organization as well as assist the organization to attain competitive advantage. The tools used for marketing by the sales business unit must be used strategically. The implementation and planning process must be efficient and should be based on the changing customer trend for forming an effective strategy in terms of marketing and should be given the first priority. Reference list Books- Baker, M. J. (2014).Marketing strategy and management. 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