Identify the way in which marketing techniques have been successfully Essay

Identify the way in which marketing techniques have been successfully used to create positive perceptions of a star product - Essay Example Kotler (1991) goes further when he said segmentation is the subdividing of market into homogeneous sub-set of customers, where any subset may conceivably be selected as market target to be reached with distinct market mix. A Nigerian Politician in a campaign speech said, â€Å"Vote for the present IT literate generation, not the old generation who still thinks that Blackberry is a kind of fruit† (El-Rufai, 2010). The truism of this statement underlies the success (Appendix I – III) of Blackberry. Made by Research in Motion since 1999, it is one of the smartphones that incorporates different features such as email, PDA, WiFi, etc. The success of Blackberry phones is seen in the Appendix I which shows the increasing revenues throughout the fiscal year 2009. Today, most phone manufacturers have copied the features of Blackberry phones in other to tap into the lucrative market being enjoyed by Blackberry. Nokia, Samsung, LG, among others have all departed from their traditi onal call phones to smartphone technology being pioneered by Blackberry. 2. Definitions of Market Segmentation To fully understand market segmentation, several definitions by scholars and experts will be analyzed. Market segmentation consists of taking the total heterogeneous markets for a product and dividing it into several sub-markets or segments, each of which tends to be homogenous in full significant aspects (Stanton, 1981). According to American Marketing Association, â€Å"Market segmentation refers to dividing the heterogeneous markets into smaller customer groups having certain homogenous characteristics that can be satisfied by the firm† (Jain, 2010). The foregoing definitions are going to point out that segmentation is a valuable strategy to be adopted by firms that want to increase their market shares and revenues. According to Bose (2010) good market segmentation must have the following qualities: accessible to the firm, for instance, if the law prohibits the fi rm from exporting, you cannot have a market segmentation based on an overseas market. It should be sustainable, the returns from the market should be enough to justify the profit target of the firm and the investment made in the market. If the segment does not justify its profit target, it makes no economic sense. Also, it must be measurable. The size and purchasing power of the members of the segments should be known. Finally, the segment should be responsiveness, that is, the market should respond positively to the firms marketing strategies. According to Dibb and Simkin (1997) a range of benefits arise from the market segmentation. First, the process puts customers first, maximizes resources and emphasizes strengths over competitors. Also, it leads to a more focused company culture and the building of inter and intra organizational relationships. According to Beik and Buzby (1973), the concept of market segmentation may be used for strategic alignment of the firm’s product ive capacities with its existing and potential markets. 3. Types of Market Segmentation Market segmentation can generally be classified into 4 broad categories, viz: Geographic, Demographic, Psychological and Behavioural.

Gender stratification Essay Example | Topics and Well Written Essays - 1750 words

Gender stratification - Essay Example Sexism, as used in this context, refers to the situation in which men are seen as superior beings and therefore, regarded as better suited to take on challenging tasks and education fields. On practical perspective, sexism has had severe consequences on women. As widely cited, sexism has always made women to strive to avoid impressing careers often seen as belonging to men. Perhaps, this might be hinged on the fact that their objective is to avoid the societal impression that they are much less desirable as mothers or spouses or even less feminine. Gender stratification often encompasses all the aspects of a person’s social life cutting across the social classes. As such, it relates the probabilities of both genders to the unequal access to property, power and prestige due to the sex differences. This area of interest explores social patterns coupled with cultural practices. When one dives into the mechanics of society workings, certain features are common to each and every co mmunity. In connection to this, there also exist differences in characteristics, traditions and customs. More particularly the differences observed in institutions of learning concerning the fields of science, technology, engineering and mathematics clearly points out this extended form of stratification. Gender identity is the classification of one as either male or female. It is how an individual sees himself or herself. It is the apparent manifestations that result from the personality of an individual. It has the ability to reflect on ones gender identity. Gender identity is self identified and results from intrinsic and extrinsic factors. Many at times gender identity can be confused with gender roles. The latter denotes behavior manifested by factors acquired through observation; this can be exemplified by behavior and appearance. Thus, the gender role is often an outward expression of a person’s gender identity. This article will endeavor to expound on such gender stra tification, with a focus on gender construction, gender socialization and the role of media. This being the case, five articles will be analyzed in a move to have a broader view of this discussion. Body According to the Broyles (2009) the gender pay gap of women in the United States that experiences and education accounted for most of the widespread gender gap. According to the findings of this article, work function and the employer accounts for most of the pay gap. Indeed, women hold positions in the lower paying chemistry positions. This article, well points out that work place diversity within the STEM professions is less likely to occur without the wage parity between men and women in the STEM professions. Elaborating further on this subject, this article asserts that, a way of achieving gender pay equity in the STEM professions must involve the federal tax incentives in order to ensure compliance with the standards stipulated by the federal pay equity standards. Giving a back up on this issue, the article by Shapiro and Williams point it out that, stereotype threats have played a role in undermining women performance as well as, reducing the interests of women in STEM fields (Shapiro & Williams 74). In one study, they observed that negative stereotypes presented by parents and the teachers shaped the interests of women and their abilities in the performance of STEM field. Indeed their

Cross cultural issues in international business Essay

Cross cultural issues in international business - Essay Example Intense competition at the global level therefore requires that firms should effectively manage their cross cultural team work most efficiently. Failure to do so may create more problems for the firms and may ultimately result into the downfall of the firms. It has been suggested that working in an environment which is diverse in nature pose significant challenges for the firms to overcome those obstacles and operate with same level of efficiency and competitiveness they usually perform with in their local markets. AB Volvo is a Swedish Manufacturer of trucks, buses, construction equipment and cars. It also offers marine systems and financial services in different markets thus diversifying itself at product as well as at market level. Being one of the well-known global brands for trucks, Volvo Track, its brand for trucks, has been setting a manufacturing plant in China. This paper will discuss and explore the cross cultural management issues for Volvo in Chinese market. VOLVO  œ A Brief Introduction AB Volvo is a Swedish Manufacturer of Trucks, buses and cars and has been operating in European market. It also offers financial services in markets where it operates thus have been diversifying itself into different products and markets. The company was officially formulated in 1927 when it rolled out its first car and since then has really transformed itself as one of the leading manufacturers of trucks in the world. It operates various business including Volvo Trucks, Mack Trucks, Renault, Volvo Construction Equipment, Financial services as well as other business segments. It has been manufacturing and exporting buses and trucks since 1930s and really became successful outside Sweden after the World War II. It has also been manufacturing marine engines and became one of the leading manufacturers of marine engines in the world. Over the period of time, the firm has either acquired new businesses or sold its existing business. Firm sold its car business back in 1999 to Ford Motors. This sell out was considered as necessary to refocus the firm’s business strategy on the production and marketing of commercial vehicles only. It has now proved itself as one of the leading manufacturers of Trucks and Buses at the global level. It has also decided to set up its manufacturing facilities in China with the aim to capture the Chinese market as well as set up the base to serve Asian market. Volvo in China China represents one of the most important markets for Volvo as it anticipates selling more trucks in the future in Chinese market. Though there are already other foreign and local players in the market however, the firm is expecting an increase in its sales of trucks in the Chinese market. Apart from the truck business, Volvo Cars have also been purchased by a Chinese manufacturer from Ford Motors Co however it has been hard for the Chinese firm to establish the factories and start the production on normal footings in order to get a footh old in the Chinese markets. China being culturally and linguistically different country however, also offers significant cross cultural management issues also. From managing employee relations, customer services to having relationship with the government officials, China pose a

Identify the way in which marketing techniques have been successfully Essay

Identify the way in which marketing techniques have been successfully used to create positive perceptions of a star product - Essay Example Kotler (1991) goes further when he said segmentation is the subdividing of market into homogeneous sub-set of customers, where any subset may conceivably be selected as market target to be reached with distinct market mix. A Nigerian Politician in a campaign speech said, â€Å"Vote for the present IT literate generation, not the old generation who still thinks that Blackberry is a kind of fruit† (El-Rufai, 2010). The truism of this statement underlies the success (Appendix I – III) of Blackberry. Made by Research in Motion since 1999, it is one of the smartphones that incorporates different features such as email, PDA, WiFi, etc. The success of Blackberry phones is seen in the Appendix I which shows the increasing revenues throughout the fiscal year 2009. Today, most phone manufacturers have copied the features of Blackberry phones in other to tap into the lucrative market being enjoyed by Blackberry. Nokia, Samsung, LG, among others have all departed from their traditi onal call phones to smartphone technology being pioneered by Blackberry. 2. Definitions of Market Segmentation To fully understand market segmentation, several definitions by scholars and experts will be analyzed. Market segmentation consists of taking the total heterogeneous markets for a product and dividing it into several sub-markets or segments, each of which tends to be homogenous in full significant aspects (Stanton, 1981). According to American Marketing Association, â€Å"Market segmentation refers to dividing the heterogeneous markets into smaller customer groups having certain homogenous characteristics that can be satisfied by the firm† (Jain, 2010). The foregoing definitions are going to point out that segmentation is a valuable strategy to be adopted by firms that want to increase their market shares and revenues. According to Bose (2010) good market segmentation must have the following qualities: accessible to the firm, for instance, if the law prohibits the fi rm from exporting, you cannot have a market segmentation based on an overseas market. It should be sustainable, the returns from the market should be enough to justify the profit target of the firm and the investment made in the market. If the segment does not justify its profit target, it makes no economic sense. Also, it must be measurable. The size and purchasing power of the members of the segments should be known. Finally, the segment should be responsiveness, that is, the market should respond positively to the firms marketing strategies. According to Dibb and Simkin (1997) a range of benefits arise from the market segmentation. First, the process puts customers first, maximizes resources and emphasizes strengths over competitors. Also, it leads to a more focused company culture and the building of inter and intra organizational relationships. According to Beik and Buzby (1973), the concept of market segmentation may be used for strategic alignment of the firm’s product ive capacities with its existing and potential markets. 3. Types of Market Segmentation Market segmentation can generally be classified into 4 broad categories, viz: Geographic, Demographic, Psychological and Behavioural.

Cross cultural issues in international business Essay

Cross cultural issues in international business - Essay Example Intense competition at the global level therefore requires that firms should effectively manage their cross cultural team work most efficiently. Failure to do so may create more problems for the firms and may ultimately result into the downfall of the firms. It has been suggested that working in an environment which is diverse in nature pose significant challenges for the firms to overcome those obstacles and operate with same level of efficiency and competitiveness they usually perform with in their local markets. AB Volvo is a Swedish Manufacturer of trucks, buses, construction equipment and cars. It also offers marine systems and financial services in different markets thus diversifying itself at product as well as at market level. Being one of the well-known global brands for trucks, Volvo Track, its brand for trucks, has been setting a manufacturing plant in China. This paper will discuss and explore the cross cultural management issues for Volvo in Chinese market. VOLVO  œ A Brief Introduction AB Volvo is a Swedish Manufacturer of Trucks, buses and cars and has been operating in European market. It also offers financial services in markets where it operates thus have been diversifying itself into different products and markets. The company was officially formulated in 1927 when it rolled out its first car and since then has really transformed itself as one of the leading manufacturers of trucks in the world. It operates various business including Volvo Trucks, Mack Trucks, Renault, Volvo Construction Equipment, Financial services as well as other business segments. It has been manufacturing and exporting buses and trucks since 1930s and really became successful outside Sweden after the World War II. It has also been manufacturing marine engines and became one of the leading manufacturers of marine engines in the world. Over the period of time, the firm has either acquired new businesses or sold its existing business. Firm sold its car business back in 1999 to Ford Motors. This sell out was considered as necessary to refocus the firm’s business strategy on the production and marketing of commercial vehicles only. It has now proved itself as one of the leading manufacturers of Trucks and Buses at the global level. It has also decided to set up its manufacturing facilities in China with the aim to capture the Chinese market as well as set up the base to serve Asian market. Volvo in China China represents one of the most important markets for Volvo as it anticipates selling more trucks in the future in Chinese market. Though there are already other foreign and local players in the market however, the firm is expecting an increase in its sales of trucks in the Chinese market. Apart from the truck business, Volvo Cars have also been purchased by a Chinese manufacturer from Ford Motors Co however it has been hard for the Chinese firm to establish the factories and start the production on normal footings in order to get a footh old in the Chinese markets. China being culturally and linguistically different country however, also offers significant cross cultural management issues also. From managing employee relations, customer services to having relationship with the government officials, China pose a

Computerized System Essay Example for Free

Computerized System Essay 7.1 Architectural Design 7.1.1 Entity-Relationship Diagram Fig. 7.1.1 Database model On the figure above, the table â€Å"item_description† contains information about the items in the inventory. This is where the data for new items will be stored and updating of information of existing items takes place. Notice that, the table â€Å"critical_items† has only two attribute which is â€Å"status† that identifies the critical item if it is low or not. The â€Å"transaction† table is where the system stores data regarding individual transaction while â€Å"item_trans† table focuses on list of items and its total price. 7.2 System Function 7.2.1 Physical Data Flow Diagram Fig. 7.2.1 Physical DFD The system mainly consists of functions for sales and inventory management. A customer orders an item and the system checks the inventory by accessing the master item table. New items can be added by the management and the master item record is updated as such. A process computes the total price for the items ordered by using the input from the customer and data(prices) from the inventory master table. After the transaction, receipt will be given to the customer and both the inventory record and sales record are updated. If the system detects any item to be at critical level, a notification will be sent to the management. 7.2.2 User Interface Fig. 7.2.2.1 Main Menu This is the interface where the user has access to all function of the system (Fig. 7.2.2.1). The first thing that will show up when the user runs the system is the button with a text of â€Å"V†. When the user clicks the â€Å"V† button the five buttons and upon clicking the inventory and report button their sub items will also appear and when the user clicks one of these buttons (Point of Sale, View Inventory, Update Inventory, Add Inventory, Critical Items, View Sales Report, and View Inventory report) the visibility of all buttons will be disabled and then the desired form of the user will appear on the gray space. The sub buttons of Inventory is where the user viewing of inventory and critical items ( if there’s any ), update, and adding of inventory. The sub buttons of reports is where the user views the sales and inventory report of the system, the help button mainly focuses on how to use it or what we call â€Å"user manual† and about the system. Fig. 7.2.2.2 Point of Sale Lastly, this form is where the transaction between the manager and the customer takes place. First thing that the user will do is choose an item code and then the quantity for the item and it will automatically compute for the price after that, he will have to click the add item button then the item will appear on the white space on the right side and then a message will prompt if he want to add another or not if he doesn’t want to add another item the uwser will require to input the customer’s payment and clicking the complete transaction button will prompt another message if the user is sure about the transaction. And then if the user is sure, the system will prompt another message if he want to print the receipt or not.

Using a Code of Ethics to Inform Decision Making

Using a Code of Ethics to Inform Decision Making Considering a Social Dilemma in Practice: Using a Code of Ethics to Inform Decision Making Contents (Jump to) 1. Introduction 2. Analysis 3. Reducing Defection 4. Conclusion 5. References Abstract Social dilemmas have the potential to define an entire population, leading to the need to assess and understand the implications associated with trends. In general, there are several different types of social dilemma, which has different impacts on the society. In other words, each of them involves different kinds of cooperation for instance drugs, crime, one-time investment, prolonged investment, natural disasters etc.) This study or essay uses the social trap of carbon fuel pollution to illustrate the manner and means of defection and cooperation that are possible in order to create progress. At the end of this research study, it will be of a great significant to any person researching social science and the need to build on a fundamental level. 1. Introduction Found in every society, culture and region, the common definition for a social dilemmais held to be an instance where there is the potential for individual gain at the cost of the larger group (Baqlliet et al., 2013). In another definition according to Komorita and Parks 1995 is that social dilemma refers to a situation whereby there is a conflicts between individuals and collective interest. In a very real sense, this environment is created in order for an individual to profit from selfishness; however, if everyone chooses this alternative, the entire group stands to lose, indicating a win or nothing social condition. According to McCarter et al. (2011) who argue that issues begin to arise as too many of the target population choose the negative option preferring the sense of immediate satisfaction over the group’s long-term interests. This outlines a sense of non-committal on the part of the population, speaking to the tendency to put off social experiences and dilemmas that often take various forms across a wide variety for fields and disciplines. With illustrations of social issues including climate change, environmental hazards, high crime rate, drugs, hate crimes and air pollution as well as human overpopulation, there is a fundamental platform that must be achieved in order to effectively identify and correct errant or negative trends. This research study addresses the question of the social dilemma of fossil fuel consumption. By definition, a fossil fuel is simply a hydro carbon deposit that is obtained from remains of accumulated plants. For example natural gas, petrol and coal. Argued to be a commonly experienced social trap found in the use of carbon fuels in the environment day-to-day social operations (Chen et al., 2012). A social trap is created when there is a drive to experience and create immediate rewards as opposed to waiting to offset the potential negative, leaving much of the defining nature of the experience to the individual. Carbon pollution and the burning of fossil fuels creates the social dilemma by creating and fundamentally building a infrastructure around behavior patterns that have produced significant rewards around the societies in the short term, or current and past generations, but clearly hold a diminishing return when considered in context with the future and larger environmental picture (Khachatryan et al, 2013). The elements of a condition that create social traps are identified as reinforces that tend to build a stronger pattern of behavior in small cases yet, serves to punish larger instances. In this case defection is defined as the unbridled consumption of fossil fuels, with the cooperative social position being defined as an ongoing effort to reduce that very same use of carbon fuel. In a short term capacity, carbon fuels and combustion engines have transformed technology and the way of life for an entire civilization, yet, the use of the technology without restraint has enabled negativeconsequences to arise. However, the society are more concerned in the short time benefit and profit of carbon fuels which serves to encourage the use of the carbon fuels, yet the long term price in terms of negative environment impact, global warming, air quality deterioration, acid rain and loss of wildlife and natural resources becomes consequential. Research studies prove that social dilemma utilizes experimental designs (Sonderskov 2011). These researches, also suggests a positive and direct inter relationship between trust and cooperation. In other words, protecting the environments is a good measure of reducing social dilemma. There are important considerations that should not be ignored in dealing with environmental issues. Such as strength of ties that are found in cultural groups. Similarly, researchers from across the globe have devoted considerable effort to understanding how to generate cooperative behaviour amongst individuals of different cultures. 2. Analysis Social issues cross boundaries to impact every science and branch of study (Sagiv et al., 2011). With this recognition, there are wide ranges of theories that have the potential to apply to this social trap/dilemma of employing carbon fuels in day to day activities. Leading among many researchers is the economic game theory, or expected utility theory (McCarter et al., 2011). This approach argues that any person is a rational actor that is solely motivated to make the most of their personal positions, or utility in terms of a person’s economic self-interest. In this instance, the short term gains of employing polluting technology are seemingly insignificant in the face of day to day travel needs (Balleiet et al., 2013). With a willful form of defection, there is the sense of putting off the payment for future generations, leaving many of the population that seeks a cooperative solution with little recourse. According to the Game theory (structural solutions), there is much more likely for socially non-cooperative outcome, simply due to the ease of use and social acceptance, despite the documented negative instances related to the collection and consumption of these resources. Furthermore, many social dilemmas evoke and triggers conflict amongst moral values, making the correct choice less clear to decipher (Banks, 2006).Banks has implied how decision making about another’s welfare can frequently involve issues which are both personal and painful, thus judgements will need to be made which are ethical and promote human welfare (Banks, 2012). In knowledge of this, it is crucialto have proper justification for actions and in-actions.A second relevant theory of Utilitarianism has been developed by Jeremy Bentham (1748-1832): ‘Utilitarianism incorporates how actions have consequences, which should balance advantages and disadvantages, relatively within a certain course of action,’ (Parrott 2010, p. 54). When putting this principal into action it is acceptable for one person to suffer, if this translates to a greater number of people being happy. Two existing principles pertain to the theory of utilitarianism, and these arejustice and utility. Understanding the principle of justice can be captured in respect for equality and fairness, everyone’s happiness should be considered with the same weight. Utility as a principal infers the greatest good for everyone. However, both of these principlescan clash if the minority of people are unhappy. Beauchamp and Childress (2001) have outlined the principal ofjustice: which accounts for distribution of fair benefits, risks and costs; this encapsulates the notion that similar cases should be treated similarly.In a clinical role it is regarded as being within the job role to effectively ‘assess the whole situation, while workingfor outcomes while considering everyone’s best interests’ (Banks2012). Yet, each individual in the society has the option to disagree, and therefore defect from the effort, weakening the end results. An alternative complimentary approach is Virtue ethics and the theory of this principal investigates individual character. A persons ‘virtue ethics’ are thought to be guided and developed through their personal beliefs, and this process is said to determine overall character. As an approach Virtue ethics are carried out ‘according to which the basic judgments in ethics are judgments about character’ (Statman, 1997, p. 7).This argument indicates that a person could be co-operative by appealing to their better nature, rather than depending on the satisfaction of their immediate desires. It is recognised that issues of an ethical nature will often be embedded in personal responsibility or relationships. Linking the fight for a long term, environmentally balanced and healthy society with the need to provide a better future for the next generations, there is evidence that substantial progress can be made for the co-operative efforts (McCarter et al., 2011). The c ooperative effort will go a long way to create development and employment for the future generation. However, people will begin to see the advantage of being cooperative within the society. People with selfish interest will have a rethink of there actions. A further area of social science that applies to this case is referred to as Radical often recognized as ‘critical’ or ‘activist’ work (McCarter et al., 2011). Within this radical position the viewpoint taken is of a transformational approach, where concerns are placed on the transformation of society as this will benefit those who are most oppressed, or those suffering in adverse environmental conditions, in comparison to focusing on the individual profit, or day to day consumers (Hill, 2010). In addition, McIntyre (1982) as cited in Payne (2004) determined radical approaches and criticisms being that; traditionally, social work can lower complex social problems and turn them into individual psychological ones, while potentially cutting off service users from contact toothers who have similar problems.Yet, in in the case of pollution and using offered technology seems to translate to creating isolation between workers and those who need the service. Recent studies concerning environmental protection, results to timely and positive outcomes. They however ignore various factors or elements that influence the trust cooperation relationship that was ealier mentioned such as the strength of cultural ties that defines various cultural groups. 3. Reducing Defection Among the many possible solutions to decreasing defections and increasing possible cooperation is the option of motivational solutions (Khachatryan et al., 2013). Providing opportunities for mutual gain, both in the short and long term, creates an incentive for long term, effective cooperation and progress. There components of a must be assessed in order to create a reduced or improved environment (McCarter et al., 2011): Individualism or the presence of the tendency for a person to act selfishly Competition or the capacity to measure outcomes relative to others The opportunity for cooperation In this case is seems possible to incorporate all three elements into an effective anti-defection strategy. Emphasizing the positive aspects of using alternative fuels has the potential to inspire the individual to work outside the acceptable social net by not using fossil fuels. Furthermore, the creation of a competitive form of reporting would serve to build a measureable means for people to assess or examine their own efforts, as well as that of others. The first two are pro-self-approaches while the third is considered a prosocial orientation (Chen et al., 2012). Prosocial and pro-self-persons react differently when faced with a similar situation, making the need to find a solution that can bridge the gap between them critical. Prosocial views often concern themselves with the moral implications, thereby seek out cooperation. This can be seen in this context as the drive to harvest less from a common resource, thereby reducing overall dependency and negative consequences. Strategic solutions also have the potential to increase cooperation and reduce defections in the social dilemma of carbon fuel pollution (Ballet et al., 2013). This is an approach that uses interactions to create an environment of cooperation as the society uses a Tit for tat strategy. This approach seems to be present in the current discourse about carbon pollution with many consumers making a cooperative move, while at the same moment mirroring decisions of the partner. TFT applies to this dilemma in that it is a real-world strategy that has a proven record of success, thereby inciting many consumers to take part in the effort. These forms of structural changes alter the game by modifying the social dilemma or removing the issue completely. In this case a reduction in consumption has the potential to move on completely from the carbon fuel based system. Furthermore, research on conservation repeatedly illustrates that incentives are effective in decreasing consumption of resources as well as the adoption of renewable resources (Chen et al., 2012). Many case studies illustrate that cooperation is based on various factors, including the ability to monitor the situation in order to punish defectors leading to an external structure that opts to cooperate and self-organise with the inherent ability to communicate and share in order to effectively resolve social dilemmas. Cooperation and trust. According to Yamagishi and Cook 1993, trust can enhance or promote cooperation among individuals based on these, high trusters reciprocate others anticipated cooperation. (Granovetter 1992, De Cremer and Stouten 2003). These theories help to pass the message of cooperation among individuals thereby causing them to understand the dangers of social dilemma and how to avoid or reduce its effects in the society. Further research work has proved that trust levels are to be lower in a collective environment compared with that of individual cultures. According to Yamagishi theories, interregional trust difference applies in the US. Scholars suggest that comparing with the non-south, southern states are mostly characterized by a collectivist social relations (Reed 1974, 1983: Cohen et al. 1999). Various family ties are mostly paramount and a high lebel of poverty, strong regional identification and fundamentalist ethnic believes further unites ties to families. 4. Conclusion In conclusion, when evaluating the strengths the social dilemma of using carbon fuels, the need of the day to day consumer must be considered in the light of long term cost. Using a cooperative approach that serves to provide incentives and alternatives to possible defectors serves to enhance the underlying effort and add impact to the arguments that desire cooperation. Overall, it is certain that the core of the burden translates to effective planning while accounting for the present situation. With many possible solutions, this study has illustrated that following a radical approach could lead to empowerment of the service user, enable individuals to overcome social stigma attached to the pollution issue as educate them with skills needed to be independent in future. Creating a platform to educate and enlighten them will enhance their knowledge, skills and give them the idea of how to avoid or manage the effects of social dilemma in their society. In the end, in order to encourage cooperation there needs to be a viable alternative to be put in place that makes sense to individuals or the society at large on a day to day basis as well as being affordable to the common person. An inadequate well comprehensive strategy will only encourage those that resist change to depend on the technology of the past in order to face the challenges of the future. In addition, other solutions to this social dilemma require a full cooperation of the individuals to forgo their individual gain which will also be good for the benefit of the group. Other ways to deal with a social dilemma includes: environmental protection, media publicity such as TV and audio broadcasting, surveys and voting. Finally, there are several different methods of social dilemma, each involving different kinds of cooperation and approach e.g. one-time investment, prolonged investment and payoffs one-time benefit or loss, sustaining of a common resource pool. 5. References Balliet, D., Ferris, D. (2013). Ostracism and Prosocial behavior: A social dilemma perspective. Organizational Behavior And Human Decision Processes,120(2), 298-308. doi:10.1016/j.obhdp.2012.04.004 Banks, S. Gallagher, A. (2009). Ethics in professional life: virtues for health and social care. Basingstoke, Hampshire: Palgrave Macmillan. Banks, S. (2012). Ethics and Values in Social Work. (fourth edition). Basingstoke New York: Palgrave Macmillan. Beauchamp, T. L., Childress, J. F. (2001).Principles of biomedical ethics. Oxford university press. Beckett, C. (2007). The reality principle: Realism as an ethical obligation. Ethics and Social Welfare, 1(3), 269-281. Beckett, C. (2012). Values and ethics in social work. Sage. Chen, X., Szolnoki, A., Perc, M. (2012). Risk-driven migration and the collective-risk social dilemma. Physical Review E,86(3). doi:10.1103/physreve.86.036101 Clifford, D., Burke, B. (2008).Anti-oppressive ethics and values in social work. Palgrave Macmillan. Darwall, S. (1995). The British Moralists and the InternalOught: 1640-1740. Cambridge University Press. Dolgoff, R., Loewenberg, F. M., Harrington, D. (2009). Ethical issues for social work practice. Derlega, V., Grzelak, J. (1982).Cooperation and helping behavior. New York: Academic Press. Hill, L. (2010). Radical indecision: Barthes, Blanchot, Derrida, and the future of criticism. Johnson, R. (2008). Kants moral philosophy. Khachatryan, H., Joireman, J., Casavant, K. (2013). Relating values and consideration of future and immediate consequences to consumer preference for biofuels: A three-dimensional social dilemma analysis.Journal Of Environmental Psychology,34, 97-108. doi:10.1016/j.jenvp.2013.01.001 McCarter, M., Mahoney, J., Northcraft, G. (2011). TESTING THE WATERS: USING COLLECTIVE REAL OPTIONS TO MANAGE THE SOCIAL DILEMMA OF STRATEGIC ALLIANCES.Academy Of Management Review,36(4), 621-640. doi:10.5465/amr.2011.65554629 Parrott, L. (2010). Values and ethics in social work practice. SAGE. Payne, G., Payne, J. (2004).Key concepts in social research. Sage. Saleebey, D. (1996). The strengths perspective in social work practice: Extensions and cautions. Social work, 41(3), 296-305. Statman, D. (1997). Virtue ethics. Edinburgh: Edinburgh University Press. Sagiv, L., Sverdlik, N., Schwarz, N. (2011). To compete or to cooperate? Values impact on perception and action in social dilemma games.Eur. J. Soc. Psychol.,41(1), 64-77. doi:10.1002/ejsp.729 Thompson, N. (2007). Power and empowerment.Russell House Pub. Wilson, K. (2008). Social work: An introduction to contemporary practice. Pearson Education. Wilson, K., Ruch, G., Lymbery, M., Cooper, A. (2008).Social work. Essex: Pearson. 1